Freelancer hourly rate (Creative Shelter).

Details

• URL: https://www.creativeshelter.be/blogs/wat-is-het-uurtarief-van-freelancers-in-2025
• Source data: UNIZO Freelancer Focus Report 2025 + insights from freelancers invoicing via Creative Shelter
• Article update date: 23/04/2026
• Benchmarks (avg., excl. VAT): ~€84/h (general) • €74.50/h (creative) • €510/day (creative, via Creative Shelter)

Why pricing is hard

Not all hours are billable (admin, sales, prep, training), so your rate must also cover non-billable time and costs.

Suggested approach (as per the article)

1) Map fixed and variable costs.

2) Start from a net-income target and calculate a gross target.

3) Estimate realistic billable capacity (occupancy, buffers, vacation).

4) Use benchmarks as a reality check (general and per creative niche).

5) Work with a minimum rate and target rate.

6) Make clear agreements on scope and consider project/milestone pricing.

Practical tips

Price expertise/impact, test your rate in the market and adjust based on feedback and your numbers.