Information obligations for webshops (FPS Finance FAQ).

Details

• Source (FPS Economy – FAQ): https://economie.fgov.be/nl/themas/ondernemingen/guidance/handelspraktijken/informatieverplichting-bij-e/veelgestelde-vragen-over-de
• Last update on the source page: 13 May 2026

Who is this for?

Companies that sell online (webshop/e-commerce) and want to check which information must be displayed at each step of the sales process.

Checklist: what should you have covered?

1) Permanent company information on your webshop

You should permanently mention, among other things:

• company name
• address of the place of activity
• contact options (at least a professional email + phone number)
• company number
• codes of conduct you are subject to (and how to consult them)
• (if subject to licensing) contact details of the supervising authority

Practical tip: bundle this in a clear section such as “About”, “Contact” or “Legal notice” (not only in the terms & conditions).

2) Reviews & transparency

If you show online reviews, communicate whether you verify they are from real customers, how you verify, whether you publish only a selection, and label sponsored reviews.

3) Product pages (invitation to purchase)

Ensure product pages include key characteristics, truthful photos, and for goods with digital elements: information on functionality/security and compatibility/interoperability where relevant.

Price: show the price incl. taxes and disclose delivery costs (or indicate they may apply). Avoid adding mandatory “file fees” at the end.

4) Ordering flow

At the start: delivery restrictions and accepted payment methods. Just before ordering: a clear reminder of key characteristics, total price, duration/termination if applicable, minimum duration if applicable.

The final button must be unambiguous (e.g. “order with obligation to pay”).

5) Right of withdrawal

When applicable, communicate conditions/terms/modalities, provide a model form, and state who bears return costs. If information is missing, withdrawal can be extended up to 12 months.

6) Legal guarantee

Remind consumers of the legal conformity guarantee.

7) After ordering

Provide a receipt confirmation and a confirmation on a durable medium (e.g. email) containing the required pre-contractual information.

Sanctions (high level)

Non-compliance can be criminally fined; the Economic Inspection can warn, refer to the public prosecutor, propose a settlement or impose an administrative fine.