WE ARE HEY (AgTech).

Details

• Source: https://www.wearehey.com/
• Organisation: We Are Hey
• Domain: sustainable AgTech
• What is it? End-to-end support for AgTech innovation (from ideation to market impact)
• Target audience: AgTech innovators (startups/spin-offs/R&D), scale-ups/portfolio builders, investors, NGOs & government

What is We Are Hey?

We Are Hey helps sustainable AgTech innovations reach the market faster and more successfully. They position themselves as a partner to move from innovation → validation → market entry → international scaling, with a special focus on regulation and market entry barriers.

What do they help with?

According to the source page, they offer “strategic market access made simple” with support across different stages:

• Lab to field: translate scientific breakthroughs into proven, investment-ready products
• Field to market: plan product launch and market entry (regulatory + demand)
• Portfolio expansion: enter new markets or expand your portfolio

Supported technologies (examples)

We Are Hey focuses on cutting-edge sustainable AgTech, including:

• Biocontrol (natural pest & disease control)
• Fertilisers & biostimulants
• Pollination (natural and assisted pollination)
• Pheromones (targeted, sustainable pest control)
• Seed technology (GM and non-GM)
• Application & monitoring technologies (precision tools)

Expertise (core areas)

Market intelligence

Insights into markets, trends, regulation and competitors to choose opportunities and avoid mistakes.

Regulatory affairs

Guidance on registrations, compliance and (according to the site) IP protection to speed up approvals.

Product development

Support with, for example, field trials, formulation optimisation and scaling up production.

Business development

Go-to-market strategy and execution through partnerships and licensing to scale internationally.

Brand ecosystem (as described on the source page)

The site refers to a “brand ecosystem” including:

• Heyfever Consulting (regulatory + market access)
• Matchey (market intelligence & stakeholder connections)
• HeyBio (commercialisation accelerator; contact: info@heybio.be)

When is this relevant?

• You’re building an AgTech solution and run into regulatory barriers or market entry challenges.
• You want to move faster from prototype to commercialisation.
• You’re looking for support with international scaling, partnerships or licensing.

Link

• https://www.wearehey.com/