Entertainment Lab / Lab of Tomorrow (Tomorrowland).

Details

• Source: https://www.entertainmentlab.eu
• Organisation: EntertainmentLAB (backed by Tomorrowland, among others)
• What is it? Entertainment Tech accelerator (for startups)
• Target group: startups with a working prototype (the site mentions TRL 5+)
• Duration (on the site): 3 months of mentorship (hybrid programme)
• Key outcome: Demo Day at a Tomorrowland location

What is EntertainmentLAB?

EntertainmentLAB is an accelerator that supports startups building technology for live entertainment, events, nightlife and immersive experiences. The focus is on real-world validation: testing solutions through pilots in real festival and venue environments, with guidance and access to a strong network.

What do you get as a startup?

According to the source page:

• Mentorship & expertise: guidance by industry experts and founders (strategy, product, pitch)
• Unrivalled industry access: connections with festivals, venues and brands to pilot and scale
• Pathway to growth: exposure to partners and investors to accelerate growth and funding

How does the programme work?

The site describes a 3-step journey:

1. Apply: submit your application.
2. Join the accelerator: selected startups follow a hands-on hybrid programme with mentorship and industry access (3 months).
3. Demo Day: final showcase at a Tomorrowland location with connections to industry leaders and partners.

Innovation themes (2026)

The site mentions themes such as:

• Cashless Payments
• Hospitality
• Brand Activation
• AR/VR
• Production Tech
• Sustainability
• Data Analytics & Fan Engagement

Who is this relevant for?

• You’re building an entertainment/event-tech solution and want real-world pilots with strong event partners.
• You have a prototype and are looking for fast validation, sharper positioning and access to decision makers.
• You want to prepare for scaling and (pre-)investment readiness.

Link

• https://www.entertainmentlab.eu